Why Food Photography is Important for your Restaurant menu, website and social media

Why hire a food photographer when you can just rely on your smartphone for menu photography? Because the quality you need to sell more can only come from a professional photographer.

Taking pictures of food is not as easy as it seems. Professional food photography brings a lot to the table, from the expertise to the talent and the artistic eye, among others.

People usually remember only 10% of the information they read or hear. If you pair that information with a relevant image, the percentage skyrockets to 65%. The same HubSpot article quotes 46% of marketers saying photography is vital to their storytelling and marketing approach.

Moreover, visual marketing is on an upward trajectory. As early as 2018, an estimated 84% of communication was visual. If you add pictures to your content, you stand to get 94% more views than without.

It makes sense then why 82% of people would buy a dish just because of how it looks in the picture, regardless of whether or not they wanted it in the first place. And if you still don’t understand why food photography is important, know that restaurants that went from text-based menus to photo-based menus in online ordering increased their conversion rates by 25%.